I'll Faxe It To You

This was my first attempt at alcohol-specific commercial product photography. Well, kind of my first attempt. I quickly found out why most of these things look more or less the same. There's not much you can do with these fucks. I mean, they're just there staring you in the face with not much to offer once you've got the first 50 shots out of the way. I still ended up taking more photos than that by the way. Who would've thunk? Anyway, this was my proper starting point. Let's assume I hadn't taken 72 photos by this point and had been standing there looking like an old school eediat.

It looked nice, yes, but I could see the potential in it that it could just not see in itself and that frustrated me. Why would it not believe in itself and strut the same way it makes the men who drink it do? By the time they were on the second can they'd be halfway to black heaven. They'd probably pee themselves before the end of the night. So I bounced some light on it, rotated the cans, punched in a bit more, threw in some freeze and we were now getting somewhere.

I went on for another good while at that stage, explored all the avenues I thought I could think about, wished we had fake ice cubes for props, went to the fridge and found whoever drunk these didn't refill the ice trays and- and- um, it was fun that. The freeze on the cans had at this point started fucking off. The sun was getting way ahead of its own self. I digress. I changed the angle of the light I was bouncing, added in a background of sorts, stole someone's coffee beans, and another maybe 10 photos later, VOILA! VOI fucking LA!